diff --git a/cmd/uncloud/main.go b/cmd/uncloud/main.go
index c1ee2ba5..dce2ad7a 100644
--- a/cmd/uncloud/main.go
+++ b/cmd/uncloud/main.go
@@ -36,11 +36,12 @@ func main() {
 	}
 	// TODO: allow to override using UNCLOUD_CONFIG env var.
 	cmd.PersistentFlags().StringVar(&configPath, "uncloud-config", "~/.config/uncloud/config.toml",
-		"path to the Uncloud configuration file")
+		"path to the Uncloud configuration file.")
 	_ = cmd.MarkPersistentFlagFilename("uncloud-config", "toml")
 
 	cmd.AddCommand(
 		machine.NewRootCommand(),
+		NewRunCommand(),
 	)
 	cobra.CheckErr(cmd.Execute())
 }
diff --git a/cmd/uncloud/run.go b/cmd/uncloud/run.go
new file mode 100644
index 00000000..3a0055bb
--- /dev/null
+++ b/cmd/uncloud/run.go
@@ -0,0 +1,41 @@
+package main
+
+import (
+	"fmt"
+	"github.com/spf13/cobra"
+	"uncloud/internal/cli"
+)
+
+type runOptions struct {
+	name    string
+	publish []string
+	cluster string
+}
+
+func NewRunCommand() *cobra.Command {
+	opts := runOptions{}
+	cmd := &cobra.Command{
+		Use:   "run IMAGE",
+		Short: "Run a service in a cluster.",
+		Args:  cobra.ExactArgs(1),
+		RunE: func(cmd *cobra.Command, args []string) error {
+			uncli := cmd.Context().Value("cli").(*cli.CLI)
+
+			image := args[0]
+
+			//return uncli.RunService(cmd.Context(), ...)
+			return fmt.Errorf("not implemented: run image %q %s", image, uncli)
+		},
+	}
+	cmd.Flags().StringVarP(&opts.name, "name", "n", "",
+		"Assign a name to the service. A random name is generated if not specified.")
+	cmd.Flags().StringVarP(
+		&opts.cluster, "cluster", "c", "",
+		"Name of the cluster to run the service in. (default is the current cluster)",
+	)
+	cmd.Flags().StringSliceVarP(&opts.publish, "publish", "p", nil,
+		"Publish a service port to make it accessible outside the cluster. Can be specified multiple times. "+
+			"Format: [load_balancer_port:]container_port[/protocol]")
+
+	return cmd
+}