diff --git a/README.md b/README.md
index e53273d0..f94bdd5b 100644
--- a/README.md
+++ b/README.md
@@ -1,11 +1,69 @@
 <div align="center">
   <img src="./website/images/logo.svg" height="100" alt="Uncloud logo"/>
-  <h1>Uncloud</h2>
-  A lightweight Docker clustering tool for running web apps on your own servers — from cloud VMs to bare metal.<br>
-  Replace Heroku and Render, no Kubernetes required.
+  <h1>Uncloud</h1>
+  <strong>Docker simplicity. Multi-machine power.</strong>
 </div>
 
-## Quick start
+Uncloud is a lightweight clustering and container orchestration tool that lets you deploy and manage web apps across
+cloud VMs and bare metal with minimized cluster management overhead. It creates a secure WireGuard mesh network between
+your Docker hosts and provides automatic service discovery, load balancing, ingress with HTTPS, and simple CLI commands
+to manage your apps.
+
+Unlike traditional orchestrators, there's no central control plane and quorum to maintain. Each machine maintains a
+synchronized copy of the cluster state through peer-to-peer communication, keeping cluster operations functional even if
+some machines go offline.
+
+Uncloud aims to be the solution for developers who want the flexibility of self-hosted infrastructure without the
+operational complexity of Kubernetes.
+
+## ✨ Features
+
+* **Deploy anywhere**: Combine cloud VMs, dedicated servers, and bare metal into a unified computing environment —
+  regardless of location or provider.
+* **Zero-config private network**: Automatic WireGuard mesh with peer discovery and NAT traversal. Containers get unique
+  IPs for direct cross-machine communication.
+* **No control plane**: Fully decentralized design eliminates single points of failure and reduces operational overhead.
+* **Imperative over declarative**: Favoring imperative operations over state reconciliation simplifies both the mental
+  model and troubleshooting.
+* **Service discovery**: Built-in DNS server resolves service names to container IPs.
+* **Automatic HTTPS**: Built-in Caddy reverse proxy handles TLS certificate provisioning and renewal using Let's
+  Encrypt.
+* **Docker-like CLI**: Familiar commands for managing both infrastructure and applications.
+* **Remote management**: Control your entire infrastructure through SSH access to any single machine in the cluster.
+* **Sustainable computing**: Only 120 MB of memory overhead per machine, the rest is for your apps.
+
+Coming soon:
+
+* Project isolation through environments/namespaces
+* Infrastructure as Code using Docker Compose format
+* Persistent volumes and secrets management
+* Monitoring and log aggregation
+* Database deployment and management
+* Curated application catalog
+
+Here is a diagram of an Uncloud multi-provider cluster of 3 machines:
+
+![Diagram: multi-provider cluster of 3 machines](website/images/diagram.webp)
+
+## 💫 Why Uncloud?
+
+Modern cloud platforms like Heroku and Render offer amazing developer experiences but at a premium price. Traditional
+container orchestrators like Kubernetes provide power and flexibility but require significant operational expertise. I
+believe there's a sweet spot in between — a pragmatic solution for the majority of us who aren't running at Google
+scale. You should be able to:
+
+* **Own your infrastructure and data**: Whether driven by costs, compliance, or flexibility, run applications on any
+  combination of cloud VMs and personal hardware while maintaining the cloud-like experience you love.
+* **Stay simple**: Don't worry about control planes, highly-available clusters, or complex YAML configurations for
+  common use cases.
+* **Build with proven primitives**: Get production-grade networking, deployment primitives, service discovery, load
+  balancing, and ingress with HTTPS out of the box without becoming a distributed systems expert.
+* **Support sustainable computing** 🌿: Minimize system overhead to maximize resources available for your applications.
+
+Uncloud's goal is to make deployment and management of containerized applications feel as seamless as using a cloud
+platform, whether you're running on a $5 VPS, a spare Mac mini, or a rack of bare metal servers.
+
+## 🚀 Quick start
 
 1. Install Uncloud CLI:
 
@@ -19,8 +77,8 @@ curl -fsS https://get.uncloud.run/install.sh | sh
 uc machine init root@your-server-ip
 ```
 
-3. Create a DNS A record pointing `app.example.com` to your server's IP address, then deploy your app with
-   automatic HTTPS:
+3. Create a DNS A record pointing `app.example.com` to your server's IP address, then deploy your app with automatic
+   HTTPS:
 
 ```bash
 uc run --name my-app -p app.example.com:8000/https registry/app
@@ -28,17 +86,20 @@ uc run --name my-app -p app.example.com:8000/https registry/app
 
 That's it! Your app is now running and accessible at https://app.example.com ✨
 
-## Project status
+## 🏗 Project status
 
-Uncloud is an open source project I'm ([@psviderski](https://github.com/psviderski)) actively developing. I'd love to
-share this journey with you. [Subscribe](https://uncloud.run/) to follow the progress, get early insights into new
-features, and be the first to know when it's ready for production use.
+Uncloud is currently in active development and is **not ready for production use**. Features may change significantly
+and there may be breaking changes between releases.
 
-I'd also love your input:
+I'd love your input:
 
-- 🐛 Found a bug? [Open an issue](https://github.com/psviderski/uncloud/issues)
-- 💡 Have ideas? [Join the discussion](https://github.com/psviderski/uncloud/discussions)
+* 🐛 Found a bug? [Open an issue](https://github.com/psviderski/uncloud/issues)
+* 💡 Have ideas? [Join the discussion](https://github.com/psviderski/uncloud/discussions)
 
-## Motivation
+## 📫 Stay updated
+
+* [Subscribe](https://uncloud.run/#subsribe) to my newsletter to follow the progress, get early insights into new
+  features, and be the first to know when it's ready for production use.
+* Watch this repository for releases.
+* Follow [@psviderski](https://github.com/psviderski) on GitHub.
 
-TBD